Proven Results and Revenue Growth
Our Results
Western Society Of Periodontology
Goldman Association Management has taken over complete association management of the WSP for the past two years. They were run by an inside executive director for 13 years until moving their complete management to GAM. From managing membership to their publications to their continuing education courses we are a full-service firm for them. Additionally, we handle all sponsorship and exhibit sales.
Results
These are some of the most dramatic we have seen in the past decade. The WSP had relatively no sponsorship sales, their membership was plummeting and events were next to non-existent. Within the last two years we have generated over $200K in sponsorship sales, brought on new exhibitors, grown their CE from four to 14 meetings a year, raised their membership by 20% and reinvigorated a 65-year-old association that was near shuttered four years ago.
Our Results
American Academy of Periodontology
This organization came to GAM six years ago for its advertising sales management. While the publication had a healthy advertising revenue, the AAP was like most associations leaving the responsibilities to a staff member who had no experience or time for handling sales. This organization also had two print publications at the time.
Results
GAM brought up sales in their flagship journal by over 350K in second year of the relationship. For the other publication we tripled annual sales in the course of two years and launched a digital newsletter that is completely sold out each year for advertising and sponsorships. Revenue growth and new products for revenue generation!
Our Results
Academy of General Dentistry
Goldman Association Management has served as a publisher’s representative, publishing consultant, exhibits manager and sponsorship negotiator for this international dental professional association. For 13 years we coordinated publication advertising for the Academy’s bimonthly 65,500-circulation clinical journal and monthly 38,000-circulation newsmagazine for general dentists in the United States and Canada. At the same time, we have worked with this association to raise its identity before potential sponsors, resulting in grants to the organization for a variety of programs and events. Exhibits management was added in 1994 for the Academy’s annual national convention.
Results
Advertising income that increased 400% from 10 years ago. In the first year alone our efforts doubled projected revenues. New advertising products including an eight-page course listing service paid by course entry fees, a 90% increase in exhibits in the first year of exhibits management and the Academy’s first on-site daily newspaper. The AGD Annual Meeting in 1996 and 1998 was named by Tradeshow Week as the ‘fastest growing meeting in the entire medical industry.’ Grants negotiated by Goldman Association Management that helped to fund two teleconferences, leadership conferences, student subscription programs, annual meeting events and assorted other projects.
Our Results
Tennis Life Magazine
Goldman Association Management took over Tennis Life in 1999. Since then we have made Tennis Life Magazine the only worldwide tennis magazine and the second largest tennis magazine in the world. GAM revamped Tennis Life from a regional tennis magazine into a worldwide brand that had divisions in the UK, Ireland, Africa and Mexico. We were the only tennis magazine published in more than one language. GAM created an independent tennis publication with a worldwide network of writers and photographers that contributed to making this one of the most interesting tennis magazines. We also created relationships with three different sections of the United States Tennis Association and our publication was highly regarded and respected in the field.
Results
As for advertising we have increased that five-fold. In 2008 we had our best year for advertising sales. New advertisers and concepts that keep advertisers returning year after year. New markets for our magazine in other countries and partnerships that have never before existed in the game. Our company also launched Ace Authentic Trading Cards and was the official licensee of many of the top players for tennis posters.
Our Results
American Library Association
Goldman Association Management handled advertising sales management for seven special-interest library journals and served as exhibits management for two national conferences. Since 1995, we have coordinated a multi-level advertising sales program that has identified the market share and strength of their publications so that advertisers more clearly understand the advertising advantages.
Results
Advertising sales had consistently exceeded sales projections by at least 40-50 percent and in some cases more than doubled projections with the highest advertising page counts for this publication since its inception. The AASL National Conference has exceeded its goals for exhibit and program advertising sales in both years with GAM. For the ACRL, in the first year (2001) of our exhibit management, we increased booth sales by 20% and program advertising sales by 50%.
Our Results
Chicago Dental Society
Goldman Association Management was the publisher’s representative for a 6x a year publication, Meeting Program, Show Daily and all ancillary media sales for eight years. Since 1996, we organized a strategic marketing program that dramatically increased the organization’s visibility within the dental trade. After three years of declining advertising revenues from the previous representation firm, Goldman Association Management reversed the trend.
Results
Advertising income increased by 100 % in the first year. We sold the Largest Show Daily in the history of their meeting and increased sales again in years two and three.
Our Results
National Association Of Health Underwriters
For seven years we were the advertising sales firm for a monthly insurance publication. In 1997, the NAHU switched to Goldman Association Management from an in-house salesperson. We developed an aggressive strategy to contact and secure potential advertisers. This freed the association management from the worries of sales management and gave them the time to concentrate more on the day to day operations of the association. For a single publication trade organization Goldman Association Management representation cost less than their in-house sales force, while at the same time increasing revenue.
Results
The first issue sold by Goldman Association Management was their largest in the past 12 months; the third issue was the largest in the history of the publication. To date they have seen a 25-45% increase in advertising revenue. Both 1999 and 2000 had a 30% increase in ad sales—and this is during a time of consolidation in the insurance market.
Get In Touch
Todd Goldman
Tel: 813-444-1014
TGoldman@AmGoldman.com
___________
Deborah Goldman
Tel: 813-444-1016
DGoldman@AmGoldman.com
Tel: 813-444-1014
TGoldman@AmGoldman.com
___________
Deborah Goldman
Tel: 813-444-1016
DGoldman@AmGoldman.com